Listerhill Credit Union
It has been nearly a decade since Listerhill has rolled out a rebrand of any kind. We knew that for any message or idea to be communicated successfully to our members and local communities, it had to be more than about slick marketing pieces. It had to show how credit unions and our mission are not only special, but different because cooperatives are driven by common good. It had to relay characteristics of our brand and our employees that were real, powerful, and attainable.
It had to be about “We.”
The best way to brand or rebrand anything is to embed true and time-tested values into your culture. Therefore, we knew launching “It’s All About We” to our employees would be crucial, earning their buy-in first and foremost. It had to feel like “We” – not just sound like it.
Our objective was simple: employee investment.
It's All About We. Brand Camp
Category
Culture/Internal Branding - NEW CATEGORY FOR 2017 > Culture/Internal Branding- $501 to $999 Million
Winner Status
- Gold