Firefly Credit Union
Weber Marketing Group
Firefly Credit Union is the new name for Minnesota’s oldest credit union – US Federal Credit Union. An integrated brand launch campaign to introduce this new brand to the market included broadcast, outdoor media and digital media.
Overall awareness of the new brand in the market was a primary goal of this campaign, measured with a market awareness study.
As a full service financial institution, Firefly serves members of their community who span all walks of life. Particular growth targets for these media tactics include:
1. Young Professionals who want to live an untethered and active lifestyle
2. Growing Families who need to know that their financial partner will help them stay ahead of the many changes they are experiencing in their household
Firefly Rebrand
Category
Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education > Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education - $1 Billion and Greater
Winner Status
- Silver