"Be Your Best You" Umbrella Campaign
Comprehensive Campaign > Comprehensive Campaign - $1 Billion and Greater
Allegacy Federal Credit Union
Weber Marketing Group
Allegacy launched a strategic branding initiative with a goal of attracting and serving more members in our communities than ever before. Our objective was to better stand out in a crowded marketplace, while being true to our authentic purpose and to the legacy we have built since 1967.
Target audiences include individuals, families and business owners. To tie this broad range of groups together with a unique value proposition that includes empathy for their real lives, we identified common threads. Our target audience members have the following things in common: busy, active, value health, strive for balance and time to relax, want respect, want to feel in control, want outstanding service.