AllHealth Wellness Savings Account
Product Development - NEW CATEGORY FOR 2017 > Product Development - $1 Billion and Greater
Allegacy Federal Credit Union
Weber Marketing Group
In developing a new product that rewarded our members for a commitment to their physical and financial wellbeing, we sought to activate the Allegacy brand.
The campaign’s tactics introduced the AllHealth Wellness Account and our new YMCA of Northwest NC partnership to Allegacy members and non-Allegacy members who had a YMCA membership. By impacting awareness of the wellness savings account, we also sought to increase deposit balances (in offering higher yields to members that frequent the YMCA.)
We had various groups of target audiences: Existing Allegacy members that already had a YMCA membership; Existing Allegacy members that currently Do Not have a YMCA membership; Existing YMCA member relationships that currently Do Not have an Allegacy membership.
Overall, our goal was to create awareness of a savings account that was created to truly demonstrate Allegacy’s focus on doing the right thing for our members’ total wellbeing.