Ardent Branch Merchandising
Point of Sale/In Branch Media/Retail Advertising > Point of Sale/In Branch Media/Retail Advertising - $501 to $999 Million
Ardent Credit Union
Weber Marketing Group
With the recent reveal of a new name and brand, Ardent wanted to extend the new brand design into a new branch location to create greater consistency and market awareness.
Target Audience: Ardent’s target demographic consists largely of young borrowers (25-35yo) who have busy and active lifestyles. They desire easy banking and want transparency with their financial institution. They are money conscious, but willing to pay for what they value. They are also Philadelphia proud, socially aware and like the cool factor.