Notre Dame Federal Credit Union
The objective of this campaign was to obtain new student accounts while ensuring those new to Notre Dame heard of our brand. Our target audience was the University of Notre Dame students. These students are highly intelligent individuals at the top of their class coming from all over the U.S. to attend one of the top schools in the country. Because their homes are all over the U.S., we worked with Alumni Clubs throughout the country. We sent each club information about Notre Dame FCU that they gave to freshmen students at each of their annual “send-off” events. Additionally, we worked with local area hotels to set up a small table in their lobbies to let new families checking in know that Notre Dame FCU was there to help students.
University of Notre Dame 2017 Student Return
Category
Market Segment Program > Market Segment Program - $501 to $999 Million
Winner Status
- Bronze