CommonWealth Central Credit Union

The objective of placing this billboard was to bring brand awareness that we are local, and we are here to help. As the message states: “We have so mushroom in our heart for you!” We wanted to let the community know we have room in our hearts for them—in terms of joining the credit union so that we can help them reach their financial goals, and in terms of how we support the community both financially and through our volunteer efforts.

In this community (Morgan Hill, CA) we have 2 branch locations. The target audience was the entire Morgan Hill community, which has a population of about 45,000. CommonWealth already has a strong market share in the community and the goal of adding a billboard was to continue to generate awareness and build upon the already strong market share. The other goal was to have a little fun and put a smile on people’s faces as they drove by.

We received many compliments about the billboard, and one community member even called to leave a message for us to express her appreciation for the billboard and how happy it made her.