University Credit Union

Weber Marketing Group

University Credit Union has had a strong presence in the higher-education community of the greater Los Angeles area since 1951 when they opened their doors to serve university employees. They now serve faculty, staff, students, alumni, family members, and everyone affiliated with the university community of Los Angeles.

In 2017, University Credit Union made the decision to undergo a full brand and logo transformation to increase awareness in the communities they serve and position themselves for growth. Internal and external research revealed that the current brand and logo was too closely aligned with UCLA.

TARGET AUDIENCE:
Faculty, staff, students, alumni, family members and everyone affiliated with the university community. University Credit Union proudly serves the university community exclusively, including the following institutions in Southern California: UCLA, Loyola Marymount University, Pepperdine University, Loyola Law School, Mount St. Mary’s University, and Otis College of Art and Design. Additionally, we offer membership to West Los Angeles VA Medical Center and J. Paul Getty Trust employees and volunteers.