Capital Credit Union

Strum

Like many other credit unions, Capital Credit Union needed to see a spike in deposit dollars before the end of 2018.

The overall objectives of this campaign were:
- Increase awareness of the benefits of Capital CU’s Edge Checking account and the rewards/perks that come with being an account holder.
- Increase checking accounts and deposits.
- Drive new membership.
- Position Capital CU as the local financial institution that is invested in the growth and success of its members.

Target Audience: Everyone who lives or works in Bismarck, Mandan, Fargo, New Salem, Beulah or Hazen, North Dakota. Our media targets focused on adults ages 25-40 who’s online behavior showed interested in Rewards Checking Product and Financial Products.