UMe Credit Union

Adrenaline

UMe serves the city of Burbank, California where generation after generation take pride in being a citizen of this tight-knit, unique community in Southern California. Therefore, the target audience is broad ranging from young millennials just starting out to families to retirees. The target audience for UMe's brand awareness campaign spanned multiple generations and focused primarily on those living in the Burbank, CA area. There was no quantity cap on the actual amount of people as this was an awareness campaign.