Firefly Credit Union
Strum
The desire was to carry the brand look and feel from the branches into the credit union’s 60,000 sq. ft. headquarters environment so staff working in various areas of the building could live out the brand, be inspired and educated on the brand foundation. The messaging was targeted to staff versus members.
Firefly HQ Merchandising Program
Category
Point of Sale/In Branch Media/Retail Advertising > Point of Sale/In Branch Media/Retail Advertising - $1 Billion and Greater
Winner Status
- Gold