Coosa Valley Credit Union

A big part of our brand is the fact that we are local people, not only helping you with your banking, but also doing life with you. We are cheering on our kids at little league together with yours, worshiping alongside you at our local churches, and working out in the same yoga class as you. We are serving the community with you to make life in our neighborhoods better for everyone. The goal of the CVCU Cares program is for Coosa Valley Credit Union to bring this part of our brand to life in a meaningful way, showcasing the credit union as a partner that contributes to improving the quality of life in our communities; and to offer and encourage employees opportunities to participate in a variety of company-sponsored volunteer projects, on company-paid time. This program is intended to reinforce existing volunteer activities and is aimed at encouraging volunteerism in a manner designed to achieve the most meaningful results. Measurable objectives of the CVCU Cares program are to engage at least 5 employees each month in at least one volunteer activity that impacts the communities we serve. In 2019, the first full year of CVCU Cares, we had teams of employees volunteer at 12 different non-profit organizations (one per month) in our communities. The impact has reached beyond those organizations though, because we document in video each project, and share on our YouTube channel and other social media pages.