Coosa Valley Credit Union

Coosa Valley Credit Union has experienced extreme growth over the last 3-5 years, almost doubling it's staff size. The credit union has also invested a significant amount of time and energy into solidifying the brand after leadership change, two mergers and a change in marketing strategy and direction over the past several years. Core Values have been re-written and integrated more closely with the brand and employee processes. As a result, it was time to develop a concrete Brand Identity and Guidelines document to ensure that the credit union's 115 employees all understand the brand and the role they play in maintaining and elevating it. The document is used in new employee orientation, as well as annual all-staff training and available as a resource year-round to all employees.