Meridian Trust Federal Credit Union
Chartwell Agency
Meridian Trust Federal Credit Union wanted to create a video series that communicated an emotional connection with the Meridian Trust brand, grounded in a message that underscored a member's connection to Meridian Trust throughout various stages of life. The series needed to develop the personal side of the brand, tapping into the sense of community and the value of the human relationships that differentiate the credit union experience. The goal was to share the meaningful, personal, and family-like relationships formed with members that serve as the hallmark of the Meridian Trust difference.
Meridian Trust - "What Matters Most" Video Series
Category
Video > Video - $500 Million and Less
Winner Status
- Silver