Pelican State CU

The objectives of Pelican State Credit Union’s 2018 Annual Report were:
- To engage members with vibrant colors and graphics
- To provide members with an in depth look into the reach and impact of Pelican in their branch communities
- To inform members of the credit union’s financial performance throughout 2018 in a clean, easy to read format

Our 2018 Annual Report uses vibrant colors and dynamic shapes to engage our readers and represent our fun and evolving culture. The design is bold and striking, drawing your eye to all areas of the pages. We used a combination of graphics, photos, and text to summarize all of the amazing accomplishments from the credit union in 2018.

The target market for the 2018 Annual Report, which was released at its 2019 Annual Meeting, was Pelican’s Board of Directors, employees, members, potential members, and peers.

Pelican State Credit Union currently serves a low-income targeted population throughout the state of Louisiana. Pelican’s primary member base is female, low income, and located in rural areas of the state where traditional financial services are not as readily available. The average age of Pelican’s members is 43.