Capital Credit Union

Strum

The “Grow With Us” commercial focused on the Bismarck market and surrounding communities served by Capital.

Overall objectives of this campaign were:
- Increase awareness of Capital CU’s Mortgages
- Increase mortgage loans
- Drive new membership
- Position Capital CU as the local financial institution that is invested in the growth and success of its members.

Target Audience:
Through data analytics and lifestyle segmentation research, we understand that Capital’s highest priority target audience for mortgage is young, growing families in the Bismarck-Mandan area and Fargo, North Dakota. This specific group includes many first-time homebuyers, new parents, and people who prefer to manage their banking online and via mobile apps, but also value face-to-face interactions with their financial services provider.