OnPoint Community Credit Union

Strum

The primary goals of this campaign were to build awareness of OnPoint and their community involvement as well as increase their net new members by 30%.

Target Audience:
This campaign uses primarily broad reach tactics that touch the largest amount of people. Because of this, the target audience is rather broad. For outdoor, the target audience encompasses anyone who commutes throughout the Portland Metro and Vancouver area. For the tv spots, the target audience focuses on people primarily ages 23-45 who are financial decision-makers, financially independent & responsible.