OnPoint Community Credit Union

Strum

Community Impact Objectives:
- Show the impact and greater value OnPoint brings to the community
- Tell a genuine and authentic story

Life Stages Objectives:
- Demonstrate various ways OnPoint helps members throughout their lifetime – child through retirement
- Position OnPoint as a trusted community full-service financial institution

Each video was made for a different target audience:

Community Impact Audience:
Connect with local audiences who value and support their community, opportunity and growth. People primary ages 23-45 who are financial decision-makers, financially independent & responsible.

Life Stages Target Audience:
People primarily ages 23-45 who are financial decision-makers, financially independent & responsible.