Carolina Trust Federal Credit Union

Our target audience for brand awareness marketing at Coastal Carolina University are students,
alumni, faculty and staff. These individuals have shown interest and dedication to pursuing and
improving higher education, so our branding must be innovative, eye catching and intellectual.
Their handshake and word mean something to someone; therefore, their service expectations for
Carolina Trust are high. They expect us to follow up, follow through and lead the way in
competitive rates and terms, innovative services and convenient options.

Since the highest market segment of this audience is young adults aged 18-24 years old, we
take pride in ensuring that our University branding is cutting edge and geared to attract a younger
age group. They look to us as their community credit union for guidance without an angle and a
chance to prove themselves without fear that their financial inexperience will be exploited.
Through presence at new student orientations and tabling at athletic events, we show them that
Carolina Trust truly does put people ahead of profits and cares about the community.