Virginia Credit Union

Our objective was to create an event around a planned $5,000 contribution to Habitat for Humanity that would:
• draw attention to the gift among VACU’s 15,000+ Facebook followers
• reach more of Richmond’s young, craft-beer loving crowd through a partnership with popular Three Notch’d Brewery
• position VACU as a young, hip brand who cares about the community

Our solution was to collaborate with a brewery to develop a custom VACU beer. We invited the community to join in supporting Habitat for Humanity by having a portion of sales donated by the brewery. We collaborated both financially through our custom beer and by having our employees volunteer to build a Habitat for Humanity house.