UMe Credit Union

Adrenaline Agency

For UMe’s 2019 bus shelters campaign, the goal was simple: gain greater brand awareness in the greater Burbank area, a tight-knit, unique community in Southern California with a population of 103,000 citizens. Here, the target audience is broad-ranging, from young millennials to families to retirees, and UMe wants to be the credit union of choice for all of them. To further expand their reach into their core market during the month-long campaign, UMe wanted to garner 60 new members and open 300 new checking accounts.