Mountain America Credit Union
As part of the credit unions vision of helping our members achieve their financial dreams, Mountain America secured an exclusive partnership with Salt Lake City news affiliate (FOX 13) to seek and assist deserving individuals with potentially life changing assistance. These stories and features will highlight individuals and families that have served others, and need some type of help due to illness, tragedy or financial hardship. Selected recipients receive significant assistance from Mountain America and other sponsors. These stories are featured on Fox 13’s morning and evening news shows and shared through social media channels. The stories are emotionally charged and provide Mountain America an opportunity to share unique and memorable stories while giving back to our communities.
Target audience is current and potential members who reside within Mountain America’s footprint of Utah, Idaho, Arizona, Nevada, and New Mexico.
Dream Team
Category
Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education > Image Enhancement: Public Relations, Rebranding, Brand Awareness, Financial Education - $1 Billion and Greater
Winner Status
- Bronze