Meridian Trust Federal Credit Union
Credit Unions as a whole tend to fight the battle of aging members, staying relevant in today's
world, and attracting not only new members, but younger members. In 2019, Meridian Trust
focused on attracting youths to the credit union. This means those ages 0 to 17. We put
together a solid promotion to do this, focusing on the month of April 2019.
We created separate messages targeting different audiences, including kids, teenagers, parents
and non-members in our branch market areas.
Youth Month: The Future is Yours Campaign
Category
Market Segment Program > Market Segment Program - $500 Million and Less
Winner Status
- Gold