Meridian Trust Federal Credit Union

How do you stand out in a crowded market? That's the dilemma every marketer and marketing
department faces, no matter the size, no matter the location.

For this particular one-time event, it was not about selling products. It was about raising money
for a good cause in the community. Meridian Trust Federal Credit Union set its sights on raising
money for the "Friday Food Bag." This is a non-profit organization that provides nutritious food
every Friday to children who would otherwise not eat well, if at all, on the weekends.

We targeted Wyoming residents of all ages, shapes and sizes. We called this "the run for people who don't run
marathons."