CommonWealth Central Credit Union

WebStrategies

As more and more consumers want to open memberships and apply for loans online, we wanted to continue to increase our digital advertising efforts in order to increase online application activity. In addition to having robust platforms in place for members to apply for loans and new accounts, we created a team of dedicated representatives to handle applications coming through that channel.

Previously, we our target audience consisted of people surrounding our branch offices and since this process doesn't require a member to walk into a branch, we were able to expand that target audience for these efforts. While our focus remains in Santa Clara County, we were able to go beyond a specific radius around our branch locations.