CommonWealth Central Credit Union
MARQUIS
The primary objective of this mailing was to thank members and showcase the value of their membership. In addition, the program served as a way to make members aware that they could save even more money by taking advantage of additional products and services from us. In partnership with Marquis, an in-depth analysis of CommonWealth members was performed. To calculate member savings, products and fees were compared to competitive groups of banks and financial institutions. Each member was assigned a total savings and savings amounts for each product that they utilize with the credit union. Overall, we determined the following highlights:
- Collectively, CommonWealth members saved $9,371,976 this past year.
- That is about $354 per member!
- Home Equity Line of Credit savings - $1,458
- Auto Loan savings - $355
- Credit Card savings - $83
- Checking Account savings - $147
- Money Market savings - $ 332
- Certificate savings - $531
CommonWealth Member Value Statement
Category
Direct Mail Single > Direct Mail Single - $501 to $999 Million
Winner Status
- Gold