SPIRE Credit Union

Objectives:
* Upon the Electrus Federal Credit Union - SPIRE merger, update the former Electrus website and redirect to a new landing page on the SPIRE website.
* Develop branding standards specific to Electrus – A Division of SPIRE. [The legal name of the combined organization is SPIRE Credit Union. However, to honor the credit union’s 62-year legacy, the name of SPIRE’s new Brooklyn Center location became Electrus - A Division of SPIRE Credit Union. ]
* Communicate all things merger and data conversion to our new members.
* Take great care to make sure newly added members and employees feel welcome and informed.


Target Audience:
The 5,300 new members added with the Electrus Federal Credit Union/SPIRE merger.