Educational Federal Credit Union

Leftfield Advertising

We are a closed field of membership credit union serving Miami-Dade County Public Schools, Miami Dade College, the PTA, and other educational groups across South Florida. Our target audience is the educational community and we are focused on maintaining strong engagement within our local schools through financial education programs, high school branches, and event-based marketing.

Our objective was to create a more contemporary brand image that was better reflected the diversity and vibrancy of modern Miami. The selection of our brand colors was influenced by natural landscapes within our geographic region, as well as traditional art deco colors that pay homage to the architectural history of our area.

A further objective of this project was to create a brand image that retained the affinity of the educational community of South Florida, while better positioning our organization to expand into new geographies serving educators, students and parents.